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Working Group - Stimulate consumers’ demand for energy efficiency investments

Timeline of WG activities

  1. December 6, 2021
    Kick-off with 360 degree presentations around the demand activation issue by Energy agencies, Housing sector, FIs and NGOs
  2. March 1, 2022
    Thematic meeting on decision processes in households and enterprises
  3. June 22, 2022
    Thematic meeting on information and awareness raising
  4. October 2022
    Thematic meeting on value propositions for deep renovation of residential buildings
  5. January 2023
    Thematic meeting on demand activation for EE investments in enterprises
  6. April 2023
    Meeting on final report conclusions and recommendations
  7. November 2023
    Published final report

Emerging results

Energy efficiency is a socio economic optimal and a rational decision from the individual point of view. However, decision making in households and enterprises is complex and cannot be fully understood from traditional economics but must consider the insights of behavioural economics and psychology. Removing barriers to energy efficiency investment decisions therefore also requires targeting of interventions based on motivation, nudging strategies, etc.

Best practices for supporting investment decisions for buildings renovations include One-Stop Shops (OSS), financing mechanisms dedicated to the energy renovation of buildings, capacity building and qualifications of professionals (to improve the technical capacity to design, construct and maintain energy efficient buildings), area-based approaches (delivered by city councils with local delivery partners), and digital demand activation tools.

Successful OSSs provide independent, credible, readily available guidance on how to identify the right solution for the individual building, who to contact for reliable implementation, and how to access available support instruments. If the policy environment is clear and conducive for energy renovation, OSSs can be key actors in supporting the implementation.

The municipalities are key stakeholders in OSS models, but often have limited capacity and resources to contribute. Digital demand activation tools integrating with a public Energy performance Certificate (EPC) database can help national government drive transition in synergy with local governments by providing homeowners with personalised information and assisting municipal officers in developing targeted campaigns, while respecting privacy.

The key to investment decision making in enterprises is to better evidence and integrate multiple benefits of energy efficiency into the assessment of investing options. Further to this, companies increasingly want an integrated approach to broader decarbonisation including energy efficiency and renewable energy. For SMEs the push for decarbonisation and energy efficiency is increasingly coming through the supply chain and facilitators (energy auditors, energy efficiency networks, FIs, ESCOs) have an important role.

WG External Communications

2023 M. LAPKRIČIO 9 D.
Final report - Stimulating consumers’ demand for energy efficiency investments
(375.61 KB - HTML)


Carsten Glenting


WG leader

Carsten has 30 years’ experience in management consultancy, as CFO for an energy company, and as investment fund manager. He has extensive experience in energy efficiency and renewable energy.


Rod Janssen 

Rod Janssen

WG co-leader

Rod has worked in the field of energy efficiency and renewable energy for over 30 years.